About

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The Arsenal

The Johnson Group provides full-funnel, marketing and advertising from brand positioning, research, data science and full-stack development to video/photo content, and EFFIE-winning strategy and creative. All under one roof.

Market Research

Complete in-house research capabilities, including focus group facilities, trained moderators, customer intercept teams, usability testing, and robust analytics teams provide you with thorough and timely market tested ideas to move your brand forward.

Brand Positioning

A well-proven, collaborative process that focuses on defining your brand’s concise Meaningful Difference – the difference that drives decisions throughout every aspect of your organization.

Data Science

Our data scientists build custom dashboards, predictive modeling, and attribution modeling so that your brand is continuously optimized against your conversion goals throughout the entire sales funnel.

Creative

Recognized Y.O.Y. by Adweek, Ad Age, Communication Arts, Archive, ONE SHOW, EFFIES, ADDYS, OBIES and our clients for the kind of compelling creativity that gets customers to choose your brand.

Content Lab

Our staff videographers, editors and photographers provide you thumb-stopping, conversion-driving content that’s both time and cost efficient.

Web

Our in-house, full-stack development team, UX designers, conversion rate optimization and SEO specialists build your site to rank organically and make it easy for your visitors to convert.

Precision Optimization®

Our conversion rate optimization (CRO) specialists use the latest tools and analytics to continuously identify and improve conversion-friction areas on your website.

Media

We combine data and creativity to model and optimize multi-platform media plans, incorporating unique, alternative mediums when appropriate, to exceed your conversion goals.

Search Engine Marketing

As Google Premier Partners with SEM specialists that have each completed the Google 5pecialist Challenge, you have access to unique beta tests and a team obsessed with delivering your conversion goals.

Social Media

Our proprietary audit process, access to beta tests and the latest posting formats combined with continuous tracking, analyzing and testing, provide your brand with paid and organic posts that are proven to efficiently convert against your goals.

Alternative & Experiential Media & Events

Parking meters, nodding-donkey oil pumps, decaled money – if we have to invent new media channels to suit your brand personality, we do it. We also create conversion-driving events you’re consumers won’t forget, such as the world’s largest ice cream tasting, Snow Day in Miami and a rural market UFO tour.

Affiliations

Leadership

Pat Buckley,
Partner, Chief Content Officer

Both an award-winning writer with a graduate degree from Oxford University and an award-winning artist with a painting in the permanent collection of the Georgia Museum of Art, Pat brings an uncommon collection of disciplines in leading our creative teams to convert almost anything into exceptionally creative, highly engaging content that converts for your brand. This unique skill set combined with his specialties in conversion rate optimization and content marketing are not only unique, but also ideal to move your brand forward in today’s vastly fragmented media space.

Dave Wilson,
Vice President, Executive Director, Digital & Technology

Dave leads the continuous innovation of the agency’s comprehensive digital, social media and conversion rate optimization specialties, so you benefit from cohesive, full-funnel, best practices that increase your conversions. His leadership in establishing premier partnerships with Google, Facebook and digital vendors gives you access to first-to-market beta tests and creative platforms. You and your brand will also benefit from the unmatched, cross-platform, digital intensity that Dave first developed working for Google using their best practices to build thousands of campaigns in search, display, YouTube and remarketing.

Roger Vaughn,
Partner, Executive Creative Director

Roger brings you and your brand a devotion to creativity that has been recognized in all aspects of advertising, including National EFFIE Awards for advertising effectiveness and CMA, CMT and ACM music awards for work with artists like Eric Church, Florida-Georgia Line, and Lady Antebellum. He is recognized for technology with the ADWEEK Icon Award, radio with Mercury Awards, print with Print Magazine and for pure creativity with EMMY Awards and over 100 American Advertising Federation ADDY Awards, including Regional, National, Best of Show and Judges’ Choice Awards. And, you’ll find his talent for listening and collaborating as exceptional as the creative product his team will deliver.

Alice Ailey,
Vice President, Executive Director, Account Service

Alice will bring you 25 years of marketing and advertising perspective from both the client and agency side of the business. Her specialty is integrating the key players and functions across multi-market, multi-faceted brands to build you a client/agency team with chemistry that benefits from all ideas. With a range of experience that includes healthcare, consumer packaged goods, retail, fast food and every marketing platform, you’ll find her an invaluable part of your team.

Joseph Johnson,
Founder, CEO

Joe will provide you hands-on development of branding and strategy that is continuously honed through years of leading our brand positioning process and strategic planning for consumer and B2B brands across the country. He leads an agency culture that ensures you benefit from a team of innovative, content specialists that continuously “Dig for Big” for you and your brand. And, he exemplifies what we call our “Invest in Yes” attitude that is paramount in bringing big ideas to life for your brand.

Spenser Kernea,
Vice President, Executive Director, Strategy & Analytics

Spenser leads the agency’s development of customized analytics dashboards, predictive modeling, media modeling and proprietary attribution modeling that will open up new possibilities for your brand’s success. He also leads the automation of analytics and modeling, so your team and ours have immediate access to the data needed to drive effective strategy. You’ll find Spenser’s energy around data and strategy to be an added bonus.

Mike Polcari,
Partner, Creative Director

Mike is a prolific creative talent that will bring you continuous, award-winning ideas regardless of the industry category. His work has been recognized for exceptional creativity across an incredibly diverse range of brands such as the US Mint, Pizza Hut, Lufthansa Airlines, Cricket Wireless and US Xpress Transportation. And, his constant study of the analytics and performance of his work ensure it produces results for you and your brand.

Leadership

Pat Buckley
Partner, Chief Content Officer

Both an award-winning writer with a graduate degree from Oxford University and an award-winning artist with a painting in the permanent collection of the Georgia Museum of Art, Pat brings an uncommon collection of disciplines in leading our creative teams to convert almost anything into exceptionally creative, highly engaging content that converts for your brand. This unique skill set combined with his specialties in conversion rate optimization and content marketing are not only unique, but also ideal to move your brand forward in today’s vastly fragmented media space.

Dave Wilson
Vice President, Executive Director, Digital & Technology

Dave leads the continuous innovation of the agency’s comprehensive digital, social media and conversion rate optimization specialties, so you benefit from cohesive, full-funnel, best practices that increase your conversions. His leadership in establishing premier partnerships with Google, Facebook and digital vendors gives you access to first-to-market beta tests and creative platforms. You and your brand will also benefit from the unmatched, cross-platform, digital intensity that Dave first developed working for Google using their best practices to build thousands of campaigns in search, display, YouTube and remarketing.

Roger Vaughn
Partner, Executive Creative Director

Roger brings you and your brand a devotion to creativity that has been recognized in all aspects of advertising, including National EFFIE Awards for advertising effectiveness and CMA, CMT and ACM music awards for work with artists like Eric Church, Florida-Georgia Line and Lady Antebellum. He is recognized for technology with the ADWEEK Icon Award, radio with Mercury Awards, print with Print Magazine and for pure creativity with EMMY Awards and over 100 American Advertising Federation ADDY Awards, including Regional, National, Best of Show and Judges’ Choice Awards. And, you’ll find his talent for listening and collaborating as exceptional as the creative product his team will deliver.

Alice Ailey
Vice President, Executive Director, Account Service

Alice will bring you 25 years of marketing and advertising perspective from both the client and agency side of the business. Her specialty is integrating the key players and functions across multi-market, multi-faceted brands to build you a client/agency team with chemistry that benefits from all ideas. With a range of experience that includes healthcare, consumer packaged goods, retail, fast food and every marketing platform, you’ll find her an invaluable part of your team.

Joseph Johnson
Founder, CEO

Joe will provide you hands-on development of branding and strategy that is continuously honed through years of leading our brand positioning process and strategic planning for consumer and B2B brands across the country. He leads an agency culture that ensures you benefit from a team of innovative content specialists that continuously “Dig for Big” for you and your brand. And, he exemplifies what we call our “Invest in Yes” attitude that is paramount in bringing big ideas to life for your brand.

Spenser Kernea
Vice President, Executive Director, Strategy & Analytics

Spenser leads the agency’s development of customized analytics dashboards, predictive modeling, media modeling and proprietary attribution modeling that will open up new possibilities for your brand’s success. He also leads the automation of analytics and modeling, so your team and ours have immediate access to the data needed to drive effective strategy. You’ll find Spenser’s energy around data and strategy to be an added bonus.

Mike Polcari
Partner, Creative Director

Mike is a prolific creative talent that will bring you continuous, award-winning ideas regardless of the industry category. His work has been recognized for exceptional creativity across an incredibly diverse range of brands such as the US Mint, Pizza Hut, Lufthansa Airlines, Cricket Wireless and US Xpress Transportation. And, his constant study of the analytics and performance of his work ensure it produces results for you and your brand.

Clients

WHY CHATTANOOGA

“It’s like the love child of Nashville and Silicon Valley”

– Outside Magazine

Our people come from all across the nation to enjoy our culture, quality of life,
and to make great advertising.

The Nation’s first GIG city with 10 GIG
fiber optic high-speed internet.

#55 out of 125 top cities to live
in America according to U.S. News

Samuel L. Jackson was born here,
’nuff said.

Recognition