Chattanooga Convention & Visitors Bureau. Marketing Campaign

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REAL-TIME INFLUENCER MARKETING

Inquires spike 30% with live-remote tourism marketing on social media.

Chattanooga Convention & Visitors Bureau

Challenge

Many people in Atlanta spend hours enduring long and frequent traffic jams. At times like these, who could fault a driver for daydreaming about a fun, traffic-free family getaway? Our challenge was to capture consumers at the point of traffic-fueled frustration, and show them what it’s like, at that very moment, just two hours away in Chattanooga.

Strategy

We worked with the CVB’s marketing team to develop a unique influencer campaign that featured social media posts, live radio liners and digital billboards updated in real time.

We arranged for a popular Atlanta morning DJ and his family to spend a week enjoying Chattanooga’s most popular attractions.

Each morning, he shared their experiences with his ATL audience via multiple live radio remotes.

Meanwhile, real-time images of the family’s adventures appeared on digital billboards throughout the Atlanta area.

Both the DJ and the radio station posted all of the fun on their social properties.

OUTDOOR

SOCIAL