Coolpad Smart Phones

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BRAND ACTIVATION

We made it snow in Miami for the U.S. launch of America’s hottest new smartphone.

Coolpad SmartPhones

Challenge

Coolpad, a leading developer and supplier of smartphones and wireless data platforms in China, was just gaining distribution in the U.S. Our challenge: take a modest budget and make the biggest brand awareness impact possible in their key market, Miami.

Strategy

We worked with Coolpad’s marketing team to Launch Coolpad in Miami with a Snowday in August.

PRE-EVENT PUBLICITY

Hand-delivered cooler invitations went out to top Miami radio personalities.

The invitation announced the coming Snowday in Miami in the middle Of August. Invitations went out to top Miami radio personalities.

DJs were invited to test the enclosed complimentary Coolpad Smartphone and to help promote the event.

Hand-delivered cooler invitations went out to top Miami radio personalities.

The invitation announced the coming Snowday in Miami in the middle Of August. Invitations went out to top Miami radio personalities.

DJs were invited to test the enclosed complimentary Coolpad Smartphone and to help promote the event.

RADIO EVENT PUBLICITY

Miami radio stations spread the word about the upcoming Summer Snowday on-air and social media.


EVENT DAY

32 tons of snow hit Miami’s largest mall on a particularly hot August Saturday. For 8 hours, Miami residents frolicked in the snow, tubing, throwing snowballs, making snow angels, taking selfies in a giant snowglobe, and trying out Coolpad Smartphones, virtual reality headsets, and smartwatches. This was the first time many visitors had ever seen snow!